Freshspotter mobile app
Freshspotter is a mobile app concept that keeps customers on fresh produce in season and offers ideas on seasonal recipes.
Grocery shoppers that were interviewed expressed the lack of knowledge of seasonal produce in stores. Further interviews also revealed that grocery shoppers were lacked recipe ideas on seasonal produce.
Competitive analysis, Interviews, Contextual inquiry, Surveys, Prototyping, Sketches, Personas
UX/UI design, Visual design, Branding